MICE
India
is not just one of the world's oldest civilizations,
it is also the world's largest democracy, and has made
stupendous progress among developing nations. India's
impressive variety of history and culture, from the
ancient Gangetic Kingdoms to the present state, harmoniously
blend to form a unique atmosphere in over a million
square kilometers of scenic sights. A continent-sized
country, India possesses an amazing wealth of sights
and sounds, tastes and textures. From a bustling cosmopolitan
city to the quiet countryside, hill station or a beach
resort, India has destinations, which offer a backdrop
of unmatched beauty for a business meet. You will find
a fascinating amalgam of tradition & culture, beauty
& nature, style & splendour, warmth, feelings
& courtesies, comfort & convenience virtually
everything the modern conference organiser or delegate
could expect. Conferences here bring fresh meaning of
the concept of combining work with pleasure.
What
makes India different from any other destination is
the myriad of experiences that it offers. This is one
land where the ancient and the modern co-exist. India
has literally everything that a visitor wants to experience
and offers people a complete holiday both physical and
mental. This is perhaps the reason why we have so many
repeat visitors. To quote Mark Twain, "India is
the cradle of the human race, the birthplace of human
speech, the mother of history, the grandmother of legend
and the great grandmother of tradition. Our most valuable
and most instructive materials in the history of man
are treasured up in India."
Amidst
the countless ways that India can capture world attention
as a tourist paradise, there also exists a dynamic business
opportunity as a splendid venue for international conferences
and conventions of no less than global standards.
India is undoubtedly a unique Conference Destination
as it offers cultural and heritage sites, the exotic
and mystical, excellent facilities of beach and adventure
holidays which can be combined as pre and post conference
tours.
Enchanting
India's image as a conference destination is also projected
through the chains of Hotels, providing international
standards in facilities and services. Exclusive business
hotels and exotic resorts, with meeting rooms of distinction,
spacious convention facilities, modern business centres
and a wide range of conference facilities.
India is in a continual process of upgrading its MICE
(Meetings, Incentives, Conferences & Exhibitions)
facilities. There are multiple plans on the anvil for
more world-class convention centers, airports that contest
with the best in the world and efforts to team the famous
Indian hospitality with customisation as per a visitor's
requirement. You could also offer the credit to the
world class incentive programs, her ability to heal
spiritually, her unmatched offering as a health destination
or continually improved infrastructure facilities that
over 3 million foreign tourists thronged her this year
generating over US $30 billion as revenue, even as most
other preferred hotspots marked a decline in their tourism
graphs.
The
inbound MICE (meetings, incentives, conventions and
events) segment is growing at 15 to 20% annually. It
is estimated that the total national and international
MICE meetings market all over the world is in excess
of $270 billion. According to industry estimates, the
Indian in-bound MICE market in first seven months in
2004 was $20 million, which is 40% more than the same
period last year. India ranks 27th in the Global Meetings
market.
The Infrastructure - India provides an impressive combination
of accommodation and other conference support facilities
to hold a successful Conference. To mention a few; Vigyan
Bhawan in New Delhi, Centre Point, Renaissance Hotel
and Convention Center in Mumbai, the BM Birla Science
and Technology Centre in Jaipur, the Jaypee Hotels &
International Convention Centre, Agra and the Cochin
Convention Centre, Kochi etc together with facilities
in the business hotels and resorts at various centers
in the country.
India
is going the global way and MICE is fast becoming a
major part of its travel and promotional budgets. In
the Indian context, incentives is at present the largest
component of MICE but in a maturing market, it's only
a matter of time before the entire gamut of MICE activities
are undertaken by the Indian corporate world.
With
the expansion in the network of airlines operation on
the domestic routes, better tourist surface transport
systems including the Indian Railways, new centers of
information technology, many new convention centres,
hotels and meeting facilities, India is now an important
MICE destination. The Indian sub-continent is emerging
as one of the finest Incentive destinations in the world
owing to the diverse culture and geography. From the
icy Himalayas to the tropical islands and from citadels
in the desert to verdant jungles it is a world in itself.
With the emergence of exciting new destinations every
year one has unparalleled choices for the incentive
operator here. The incentive programmes are a combination
of old world charm and tradition interlaced with modern
cosmopolitan sophistication.
Today,
there are distinct travel divisions within tour companies
and airlines that exclusively target MICE movement.
Destinations have also begun to market MICE products
to specialised agencies and the corporate world at large.
The business of MICE holds enormous potential for any
country. It is estimated that a person travelling to
a country for a conference or convention spends anywhere
four to eight times more than a normal leisure traveller.
They spend more on food, more on business centre services.
India is globally connected to a network of over 50
international airlines and several domestic airlines,
which provide convenient connectivity within India.
Added
to this is an elaborate network of surface transportation
system. There is an excellent Railway system running
through the entire country. All-important cities are
connected with state-of-the-art 'Shatabdi & Rajdhani'
Express trains. Special trains like Palace on Wheels
and Royal Orient Express, comprising of air-conditioned
saloons decorated in the old Maharaja style offer guests
a chance to stay on the train and visit colourful Rajasthan
and fascinating Gujarat. An excellent network of roads,
national and state highways, luxury coaches, Indian
& foreign-make vehicles add to the convenience and
comfort of surface travel.
And, to add to this, India offers an educated manpower
base where fluency in English and other official international
languages can be expected.
A
large number of Convention Centres are available in
India with a seating capacity of up to 1700 persons.
The important conference centres in the country are
at New Delhi, Mumbai, Agra, Bangalore, Chennai, Cochin,
Goa, Hyderabad, Jaipur & Kolkata. Some important
hotel chains like the Taj Group, ITC-Welcomgroup, the
Oberoi's, Meridien Hotels, Marriott Hotels etc. also
have excellent conference facilities.
The
exhibition industry has also gained fresh impetus with
exhibition centres like Pragati Maidan in New Delhi,
the Nehru Centre in Mumbai and the Chennai Trade Centre
in Chennai amongst several other options.
Facilities available at all the Recommended Venues:
- Convention Centres, Conference & Banquet Halls
- Exhibition Centres
- Auditoriums & Stadiums for hosting opening/closing
ceremonies & other events
- Accommodation in good 5-star and 4-star hotels
- Restaurants & Bars
- Recreation activities like Golf Course, Yoga &
Ayurveda Centre, Discotheque, Sports like Tennis, Squash,
Badminton, Health Club with Spa facilities
Easy accessibility in terms of domestic and international
flights
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